Tag Archives: Pricing

Price Segmentation

Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.

— John Maynard Keynes

We suppose that when most people are presented with “price segmentation” as the stimulus, no synapses fire in the brain. At best, a few people may have a vague recollection of some concept from a marketing course long forgotten. This is an unfortunate state of affairs and the purpose of this article is to show the importance of price segmentation to the average consumer.