Category Archives: Online Businesses

Price Segmentation

Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.

— John Maynard Keynes

We suppose that when most people are presented with “price segmentation” as the stimulus, no synapses fire in the brain. At best, a few people may have a vague recollection of some concept from a marketing course long forgotten. This is an unfortunate state of affairs and the purpose of this article is to show the importance of price segmentation to the average consumer.

Top Ten Online Markets

A profitable internet business model needs a huge target market. The larger the market, the higher the upside.

Impulse Purchase

How to attract impulse purchases? What motivates impulse buying? Consumers made even large purchases on impulse. Three sales arguments are related to such impulse decisions. Valuable information for both, the conscious consumer and the eager salesman.

Start-Up or Corporate Job?

Youth Spirit
Today every second student from the world’s best universities want to be an entrepreneur. Press and online media are discussing start-up stories over and over again. Beginners ask about valid ideas and how rich they would be at the end.

Welcome to Reality

We dreamed for years about financial independence. While there were times we did enjoy working, we never did feel like we fit into corporate life. Partly, we did not like the lack of control, the games that were played and the repetition of movements and tasks. But mostly, the problem was that work interfered too much with the other things we wanted to do in life. Imagine that!