Monthly Archives: August 2014

Analysis – Tesco

British worldwide operating supermarket chain Tesco (ISBN: GB0008847096) grew up to the largest player on the island and worldwide number three after Walmart (USA) and Carrefour (France). Currently, shares offer a 5 % dividend yield and a historically low price-earnings-ratio (PER) below 10.

Extended Qualitative Analysis – Pfizer

Fact Sheet Pfizer

Foundation: 1849 by Karl Pfizer
CEO: Ian Read
Corporate Headquarter: New York, USA
Revenue (2013): US$ 51.58 billion
R&D Expenses (2013): US$ 6.68 billion
Market Capitalisation (2012): US$ 157.81 billion
Employees (2012): 90,000 in more than 80 countries
Industry: Human Medicine, Consumer Health Care


This post shows a detailed qualitative in-depth analysis of Pfizer in order to get a better feeling of how this company works and where strengths and weaknesses can be found.

Analysis – McDonald’s

Second Eternal Yield Analysis online right now !

McDonald’s (ISIN: US5801351017)  franchises and operates fast-food restaurants. They serve meals with medium-priced food products in more than 100 countries worldwide. Due to their well-known brand and fully standardised serving experience, McDonald’s (MCD) is one of the worlds leading fast-food chains. A dividend yield of 3.4%, historical dividend growth rates above 20% and the worldwide highest income numbers are pointed out.


Do not put all eggs in one basket!
This post explains two fundamental approaches of diversification: Naive and Markowitz. Diversification means risk reducing by spreading capital into different investments. One basket could be one sector, country or investment type.

More Freedom: Living Economical or Working Life Away?

Some Lovely Thoughts
Unusual people live economically, below their means, work hard, save bulks of their income and pursue financial independence aggressively with a sophisticated investment strategy. However, other people work and spend their money for expensive new cars or nice watches. They are not able to build up net worth, sacrifices are too large because of binding habits and social conventions. So, does economical living makes people really free?

First Analysis Published – Munich Re

First Eternal Yield Analysis online now !

Munich Re (ISIN: DE0008430026) is one of the world’s leading reinsurance companies. It was founded in 1890 and generates today sales of about 51 billion(bn) with a net income of 3bn by the help of 45k employees. Due to the highest dividend yield in the German DAX of about 5% per annum and steady previous dividend increases.

Getting Started – First Post at Eternal Yield

Welcome to Eternal Yield! Thank you for coming by. Please share you thoughts and comments with us and have a good time. You will find here short pointy businesslike stock evaluations, which are in line with our long-term buy-and-hold strategy. This blog lives through critiscm, so we encourage readers to comment (anonymous also possible). Today we get started with a story about the relationship between capital and time.

The Parable of the Mexican Fisherman
A boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them. “Not very long,” answered the Mexican. “But then, why didn’t you stay out longer and catch more?” asked the American. The Mexican explained that his small catch was sufficient to meet his needs and those of his family. The American asked, “But what do you do with the rest of your time?” “I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs … I have a full life.”